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Geo-fencing mobile marketing is a powerful advertising technique that uses location-based technology to target customers with relevant
content based on their physical location. Simply put, geo-fencing is the process of setting up a virtual perimeter around a specific geographical area, such as a store, a park or a city block, and then sending notifications or ads to mobile devices that enter that area.
Key Benefits to GeoFencing
Connect your ads to audience when and where it matters most
Geofencing is a cost-effective way to target customers with relevant content based on their physical location
customer engagement and drive more foot traffic to businesses
Help your businesses collect valuable data about customer behavior and preferences, which can be used to improve marketing strategies and
Here’s How It Works!
User Enters GeoFenced Location
A virtual geofence is traced around location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
GPS Technology Captures User ID
When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
User Opens Browser or App
As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
Targeted Ads Deployed Upon Entering Geofence
Reach consumers when they are in the defined vicinity of a specific location to impact immediate and future behaviors.
Analyze Customer Data
Build a Stronger Relationship with Your Customers
Pinpoint Target Audiences Based on Precise Areas
User Can See Ad For Up To 30 Days After Entering Location!
Ad Creative Guidelines
There are several ways to advertise with AdTrackerPro in many different formats, including leaderboard ads and even videos! Download our creative guidelines deck below to see how you to create your ad for all major devices mobile, tablet and desktop devices. Design services available upon request!